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“the internet site targeted traffic just isn’t more than enough for these more compact vendors to create plenty of excitement from your makes, though the foot traffic is significant,” Bridgewater said. 

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In-retailer retail media breakthroughs are significantly advantageous to regional and mid-marketplace vendors, Kevin Bridgewater, senior vice president of retail media company Quad, stated in an interview, noting that these smaller sized merchants can greater articulate their purchaser base to CPG companions and make clear why they might benefit from messaging about a product. 

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